Latest Local Radio Advertising News

Nielsen Highlights Nuances of Smart Political Radio Advertising
The company used voter segmentation data to look at how radio reaches voters with given views. It found that radio's local approach “means that local stations attract different voter types in each market, and that these voters migrate to different …
Read more on Radio World

Butler Dusty Attic Open House
The Dusty Attic Antique Shop will host their annual Holiday Open House December 5th and 6th. Shopping hours are from 10 am until 5 pm. Both days will feature discounts, door prizes, refreshments and lots of hard to find, one of a kind items nestled in …
Read more on 921News (press release) (blog)

Latest Local Radio Advertising News

Willie Wilson Debuts New Radio Ad
A new radio campaign ad is catching on. Candidate Willie Wilson suggests that red light camera tickets are causing marital troubles – and Wilson is the answer. Aside from Mayor Emanuel, Wilson is the only candidate currently running campaign ads.
Read more on NBC Chicago

What radio must do to reinvent itself
It has shown a stunning lack of initiative in rolling out digital offerings while cutting back on the live local talent that so endeared radio to listeners, media buyers and advertisers. These coming years offer great opportunities for radio, but to …
Read more on Media Life Magazine

Trump radio ad in Iowa: 'You'll never be disappointed. I don't disappoint people.'
While most top Republican candidates or their allied super PACs are spending millions on television advertising, Donald Trump's campaign says it bought $ 300,000 worth of radio airtime this week. The campaign released two spots on Thursday that will …
Read more on Washington Post

Latest Local Radio Advertising News

Radio advertising revenue may double to Rs3,900 crore in next 5 years: Crisil
Key drivers for growth include expansion of coverage area of radio stations across 294 cities, rise in local advertising spending, and an overall increase in advertising budgets for radio. “Volume of advertising should get a fillip with Phase 3 …
Read more on Livemint

Regina charities hoping fundraising campaigns worth risk
Andrew Doan speaks for the Salvation Army in Regina, and said 40 per cent of his annual advertising budget is used this time of year. The Salvation Army takes out radio ads, electronic billboards and advertises on bus stops. It's risky business, but …

Latest Local Radio Advertising News

Radio ad campaign urges Senate freeze renewable energy growth
A national free-market energy advocacy organization is launching a campaign in North Carolina this week to persuade lawmakers to freeze the requirement that utilities use increasing amounts of renewable energy. The American Energy Alliance, which The …
Read more on News & Observer (blog)

Talk Radio's Advertising Problem
Radio executives said the erosion of ad dollars from talk stations was driven in part by a series of organized social-media campaigns by liberal activists in early 2012 that scared away advertisers. The social-media campaigns followed remarks by …
Read more on Wall Street Journal

FM revenues to reach Rs 3900 crore by 2020? Industry leaders take stock
For example, Prashant Panday, MD and CEO of ENIL (which operates Radio Mirchi), informed us that local advertising comprises 50 per cent of ENIL's ad revenues and around 60 per cent for the radio industry (Crisil puts it as 30-40 per cent). “It remains …
Read more on Exchange4Media

Latest Local Radio Advertising News

The Radio Agency Announces the Top 10 Rules of Sports Radio Advertising
The Radio Agency also pulls from its decades of experience to recommend advertisers take other important steps when advertising on radio, such as avoid direct response ads during play-by-play programming (few will respond mid-game) and staying local …
Read more on Digital Journal

Cumulus Moves Grabbed Fall Show Buzz in Early October
Steven Tyler, sprawling at left as befits a rock star, talked business with Premiere Networks radio hosts Lorianne Crook and Charlie Chase. “They're still playing Aerosmith all over the radio, I can't believe it,” he said, according to an NAB tweet …
Read more on Radio World

Radio Advertising In 2015: What Trends To Expect
Last year, despite the fall in overall radio ad revenue, the medium was able to secure a larger share of the local ad revenue, demonstrating that radio is still a valuable resource for local businesses. While digital media spend continued to increase …
Read more on MediaPost Communications